DCHS Insights CXHow We Spotlight — Volume and trends
The headline numbers
How many, and which way
How many people we saw, whether that is up or down, and what moved most — the queue report we already issue, made more comprehensive, deeper, and validated.
What this is
We already publish a version of this. Our queue management system issues a periodic report on visitor volume, and people read it. The proposal here is not a new idea so much as a better execution of an existing one: the same counts, but reconciled against other systems, given a year of context instead of a week, and written with enough of a point of view that someone remembers the number on Tuesday.
This is the spine of the publication. If PULSE runs at all, something from this group runs every week — which is exactly why it is worth being precise about what the number actually counts.
What could go in it
Options to react to, not a recommendation. Strike, keep, and add — reacting to a concrete list is far more productive than starting from a blank page.
One headline number, every week
The same metric in the largest type on the page, in the same place, every Monday. Everything else on the slide is context for it. Consistency is what makes a number memorable — a different lead metric each week is a dashboard, not a publication.
Three horizons at once
Week-over-week, month-over-month and year-over-year on the same slide, so a bad week reads differently from a bad quarter. This is cheap to produce once the series exists, and it is the fastest way to stop a single quiet week reading as a crisis.
Records, firsts and streaks
Busiest day on record, first week above four thousand, longest run under the wait-time target. What makes an end-of-year recap work is not that it has statistics — it is that every statistic has a point of view. This is the cheapest way to give the numbers one.
Biggest movers, up and down
The three services that rose most and the three that fell most. This is the slide where a reader learns something they did not already know, and the one most likely to prompt a phone call.
A closing recap
Four totals and a sign-off at the end. It costs nothing to produce, it gives the piece an ending, and it means a reader who skipped six slides still leaves with the week in their head.
Questions to settle
These are the decisions that have to be made before anything here can run every Monday. Most of them are editorial rather than technical.
1
What is the single number that opens the report?
Is a visit the right unit — or is it people, households, or completed services?
Someone routed to two desks in one morning: one visit or two?
Do phone calls and online sessions belong in the headline number, or do they get their own slide?
Whatever we choose, we are stuck with it — changing the definition later breaks every comparison behind it.
2
What counts as a good week?
Up is not automatically good. Rising demand can mean an unmet need somewhere upstream.
Do we want a number that should go up, or a number that should reach a target?
What should we be able to celebrate — and what should we be embarrassed by? Both belong.
3
How far back does the comparison go?
Fifty-two weeks is what the prototype shows. Is a year enough context, or is it too much?
What happens to the trendline when a program moves between centers, or a service is renamed?
Is there a point in the past before which the numbers are not comparable, and should the chart say so?
4
Who is this for, and who else might see it?
All-staff, leadership only, or eventually public?
Small counts at a single location can identify a person. Does the audience change what we can print?
If it is all-staff, assume it will be forwarded. Write it so that is fine.
5
What does 'validated' mean, and who does it?
The current report is queue data as collected. A more validated version implies someone reconciles it before Monday.
Who signs off, and by what time on Friday?
What is the correction process when a published number turns out to be wrong?
What it would take
What each slide needs, and the question that has to be answered before we know whether we can produce it. The systems are named loosely on purpose — which system holds what is exactly what the working group should nail down.
Metric
Where it would come from
What we would need
The open question
Visit counts by day
The queue system that runs the front desks today
Check-ins with a timestamp, a location and a service, exported on a weekly cycle
Does a check-in equal a visit? What happens to walk-outs, re-routes, and appointments that never check in? Who can answer this: ______________
Week-over-week and year-over-year
The same export, retained over time
At least two years of history on a definition that has not changed
Has the definition, or the set of participating desks, changed in that window? A redefinition mid-series makes the trendline misleading rather than wrong, which is worse. Who can answer this: ______________
Biggest movers
Whatever holds activity per program
The same weekly counts split by program, against a stable program list
Who owns the program list, and what happens the week a program is renamed, merged, or split? Who can answer this: ______________
Records and streaks
Derived — no new source
A stored history of the published weekly numbers, so “best week yet” can actually be checked
Where does that history live, and who is allowed to restate a past week when a number is corrected? Who can answer this: ______________
City of AlexandriaDepartment of Community & Human Services
DCHS Insights CX
This planning site is for internal use. Please enter the access password to continue.